Why an Introverted Coach Created a Networking Revolution

Because networking shouldn't feel like a chore.

Here's the story behind DESIDEES.

Frederique NIEL

Certified Business Coach & Creator of DESIDEES

Born in France to entrepreneurial parents, Vancouver resident since 1993. Certified with the International Coaching Federation, fluent in French and English.

From 17 years running a web design company to coaching 650+ individuals, my journey led to one realization: networking events were broken.

The Traditional Way

  • Awkward small talk about the weather

  • Forced conversations about nothing

  • Uncomfortable silence between strangers

  • No structure, no purpose, no meaning

I'm an Introvert in a Networking World

As a business coach, I understand the critical importance of networking. Building connections is essential to success.

But here's the problem: I dreaded every single event.

The small talk felt forced. The awkward pauses felt endless. I knew these events were valuable, but they felt like a chore.

DESIDEES: Where Ideas Meet Connection

Inspired by existing games but recognizing their limitations, I created my own version to transform networking from an obligation into an opportunity.

What's in The Name

"DESIDEES" is a French pun that captures the heart of what we do. It’s pronounced "Day-zee-DAY," sounding exactly like 'Des idées,' the French phrase for "Some ideas." But our spelling, 'Dés,' is the French word for "Dice." Our name literally means "Dice Ideas," which reflects our method: we combine the creative spark of 'ideas' with the structure, chance, and collaborative energy of 'dice' to help you land on your next brilliant idea.

Ready to Transform Your Next Event?

See how DESIDEES can turn your networking sessions from forgettable to unforgettable.

DESIDEES

Transforming professional networking through innovative game mechanics. We help organizations create more engaging and effective networking experiences for entrepreneurs and professionals.

DESIDEES is managed by Frederique Niel, operating as Ma Business Coach. The business is based in Vancouver, Canada.